Japan's First Automatic Electric Rice Cooker

The automatic electric rice-cooker Toshiba developed in 1955 featured the patented indirect triple structure, possessed excellent rice cooking characteristics, and became one of our best selling products.

In addition, it should also be noted as the pioneer of automatizing other kitchen equipments.
Since its performance, quality, and design were approved all over the world, a significant numbers of our rice-cookers were exported to the United States and Southeast Asian countries.
Also it was honored with many product awards, such as the Good Design Award by the Ministry of International Trade and Industry (present-day Ministry of Economy, Trade, and Industry).